Parents are told bullying needs to be dealt with even when children are young. After violent incidents in which two teenagers were taken to hospital in the past week, experts say adults need to take more responsibility to stop bullying. Associate Professor of clinical psychology at Auckland University Ian Lambie said while Ministry of Education programmes in secondary schools were good, primary school children needed to be taught that bullying - physical or through technology such as cellphones - was unacceptable. Last week a Wanganui Girls' College student was taken to hospital after she was viciously attacked by another student who has been stood down from the school.
Data shows that Caucasian teens in rural settings have higher incidences of using smokeless tobacco chew. Through psychographic segmentation, we have found that teens who identify with the Country peer crowd are at significantly higher risk for using chew or dip. Our challenge is to shift social norms within the Country peer crowd to discourage tobacco use. High-risk Country teens are undeterred by broad health messaging about the health risks of tobacco use, and so our intervention must position health information within the context of our high-risk audience and their values. Use a Social Branding approach to align Country values with being tobacco-free. We developed the Down and Dirty brand to associate a tobacco-free lifestyle with Country teen values, identities, and lifestyles.